2ndNature, a Syracuse-NY-based interactive design studio, has announced the completion of the first phase of a multi-phase iPad application development project for its global manufacturing client, PPC/John Mezzalingua & Associates, a Syracuse-based manufacturer.
The iPad app developed for PPC provides an effective and portable sales and marketing tool. The goal was to bring the PPC brand experience to a mobile platform and provide a wealth of information-rich resources that can be used to educate, inform and influence its audience. These resources include a selective product catalog, installation instructions and videos, sales tips, promotional videos, spec sheets, and marketing materials. "The iPad is the perfect platform to put all of our sales tools and selling stories in the hands of salespeople when and where they get in front of customers. 2nd Nature understood our goals and applied their expertise in creating an app that impresses our customers with both its functionality and content" says Hans Fuller, Director of PPC’s Marketing.
The primary users of this application are sales and marketing representatives of PPC that are issued iPads and can share the content delivered by this application. Users begin their experience by selecting a custom PPC icon to launch the app. For the default screen, users are presented with a diagram that effectively communicates the market which PPC services, from the tap to the television. This diagram visually presents some of PPC’s most popular products, and acts as a gateway to the rest of the content within the application. Users are able to tap on any product touchpoint and be presented with a popover window that displays the product name, model numbers and a summary of features and benefits.
Other Features of this Application include:
- Tap-to-TV Diagram—an interactive product map
- Product Catalogs-- features will offer all five (5) PPC product catalogs in a digital format designed for iPad tablet display.
- Installation and Troubleshooting-- will provide step-by-step install instructions for any product for which they are currently available, for wireless and broadband product catalogs.
- Promotional Videos-- provides users with a simple list of categories from which they can select any number of available promotional videos to watch using the iPad media player.
- Sales Material-- this Sales Material feature is only available for Ad Hoc (Enterprise) distribution versions of the application. For the version of the app that is to eventually be available on the Apple iTunes App Store, this feature will not be available.
Users may switch between any of these application channels at any time during their browsing experience.
Of particular value to PPC is the ability to manage content and make application updates quickly and easily. “This is not a static app” continues Fuller, “The app is designed to allow updates with virtually one click and eliminate the need for our salespeople to manage content and keep track of whether they have the latest version of various materials. All of that is automatic.”
2ndNature has developed mobile device applications for several of its clients including Procter & Gamble, PPC Manufacturing, Pyramid Real Estate Brokerage Company, and Duracell. Joel Fairbank, Owner and Studio Director of Business Development for 2ndNature, reports that his interactive design studio has experienced rapid growth in mobile device application development and studio resources and personnel have grown by 50% in the first quarter of 2011 with anticipated increased demand over the next three quarters due to mobile tablet introductions from other Android-based tablet manufacturers. Fairbank coordinated studio resource allocation, project management and client relations support for all initiatives.
PPC, the world leader in telecommunication connector technology, provides increasingly sophisticated cable television, telecommunications and internet services. The world information and entertainment market is one of the fastest-growing sectors of the world economy. A family-owned business, PPC invests in plants, people, research, and in new ventures. The company is located in Syracuse, NY.
2ndNature is a multidisciplinary design studio that specializes in interface design and motion graphics for interactive and digital media. We develop graphic interfaces, presentations, and applications for mobile devices, web, cd/dvd, digital installation, touch-screen kiosk and produce motion graphics and sound design for broadcast and interactive media, and design graphic identities and branding collateral for both digital media and print for clients throughout the U.S. The firm is located in Franklin Square, an historic landmark district, in Syracuse, N.Y.