2ndNature, an interactive design studio, has announced the launch of its latest business development initiative, to design and develop custom mobile applications for all current mobile device platforms including iPhone, iPad, Android, and Blackberry.

Sage Young, Partner, Design Director and Chief Technology Architect, is leading the initiative at 2ndNature and has developed a strategy for collaboration between multi-platform development and user-interface design teams. “Mobile devices have been so thoroughly integrated into our everyday lives,” Young says. “We need to master these technology platforms in order to remain competitive in today’s marketplace. It’s a natural extension of what we already do best: design and develop rich and informative user experiences.”

Joel Fairbank, Partner and Studio Director of Business Development, has coordinated studio resource allocation and implemented a direct marketing campaign in support of the overall initiative. “Today’s retail, healthcare, and entertainment vertical markets must rapidly accept the mobile revolution or become casualties of it,” says Fairbank. “We can help businesses leverage these new technologies effectively and efficiently so they become the greatest beneficiaries as we enjoy doing it.”

2ndNature’s marketing initiative emphasizes the significant use of mobile devices and how a user experience can be positively impacted by brand development through a custom mobile app.