2ndNature, an interactive design studio, has announced the completion of the initial phases of interactive and multimedia content design and development for the Customer Experience Center at Welch Allyn’s newly expanded corporate headquarters in Skaneateles, New York.
Sage Young, Partner, Design Director and Chief Technology Architect, led the multi-team initiative at 2ndNature and developed the strategy for creative design, technology integration and production team collaboration with other project partners including Mack Studios Displays of Auburn, NY and DPM Displays, of Syracuse, NY.
Welch Allyn’s Vice President of Marketing Communications and Global Brand Management, Matt Chadderdon, offered a very challenging and exciting opportunity to design and develop interactive technologies and multimedia content that would both push the limits of available display systems technology but present practical and friendly user-interfaces for the dynamic and rich content Welch Allyn wanted to display to prospective customers and other visitors to the center.
The displays include a multi-screen, large digital display, touch-interface to present the Welch Allyn history timeline from its beginning and through periods of historical significance such as certain Presidential terms. The content for the timeline is managed by Welch Allyn through an on-screen system developed by 2ndNature. The touch-interface provides gestural controls such as swipe and pan, and also allows video replay and audio system support.
Also developed was a large 4-screen video wall to display Welch Allyn’s Global Facilities and Customer Video Testimonials. 2ndNature designed an animated, geographically accurate world globe with interactive icons where Welch Allyn’s facilities are located throughout the world and which are initiated through an interactive user-interface by the exhibit manager. Videos with stereo audio, images, and other content are presented on high-definition digital monitors.
In addition, Welch Allyn chose the most important products from their medical device catalog to be presented in the Customer Experience Center and charged 2ndNature with developing an RFID tagging and dynamic, real-time, product data display system in which an exhibit manager could place a tagged product on a wooden display table under which an RFID reader and antenna was mounted, invisible to visitors, and would display the product information, images, etc., on a very large rear-projection high-definition screen display several feet away from the display table. This area allows for audiences of a dozen people to view the large screen presentations which include the products, videos, live Internet feeds, or internal Welch Allyn intranet content.
Joel Fairbank, Partner and Studio Director of Business Development, helped coordinate studio resource allocation, project management and client relations in support of the overall initiative.
2ndNature has been a leading interactive touchscreen content design and development studio for more than eight years with many Central Upstate New York regional clients including Upstate Medical University, Welch Allyn, Carrier Corporation, PPC/John Mezzalingua Associates, Galson Labs, and Pyramid Management Group as well as global brands such as Procter & Gamble and The Macallan.
About Welch Allyn
Since developing its first product, Welch Allyn has become a world leader in developing rugged, reliable, innovative products and solutions. Now led by a fourth generation of family members who continue the commitment of prior generations to solid, steady, long-term growth, the Allyn family has put privately-held Welch Allyn in a position that does not focus on quarterly reports and the stock price of the day, but rather long-term success, innovation, and the technologies that will advance frontline care into tomorrow.
2ndNature is a multidisciplinary design studio that specializes in interface design and motion graphics for interactive and digital media. We develop graphic interfaces, presentations, and applications for mobile devices, web, cd/dvd, digital installation, touch-screen kiosk and produce motion graphics and sound design for broadcast and interactive media, and design graphic identities and branding collateral for both digital media and print for clients throughout the U.S. The firm is located in Franklin Square, an historic landmark district, in Syracuse, N.Y.